WHY WE EXIST
Sport matters.
Across the UK, foundations, clubs and governing bodies are doing extraordinary work — changing lives, strengthening communities, and creating opportunity through sport.
Yet many are forced to operate year-to-year, reliant on short-term funding, fragile income streams and (lots of) goodwill alone.
That puts sport’s impact — and its future — at risk.
We exist to change that.
TFG Sports was created to help sport stand on its own financial feet — without losing its purpose, its people, or its place in the community.
We believe sport deserves more than survival.
It deserves stability.
It deserves ambition.
It deserves to last.
Our belief is simple:
Sport creates its greatest impact when it is:
Financially resilient
Well governed
Built around long-term assets, not short-term programmes
When those foundations are in place, sport doesn’t just deliver outcomes — it endures.
What makes TFG different
We don’t sell programmes.
We don’t chase trends.
And we don’t believe in revenue at any cost.
We work alongside boards and leadership teams to:
Build sustainable income, not dependency
Protect purpose, while unlocking opportunity
Create assets that serve communities for generations
Always grounded in real sport. Always focused on the long term.
Why this matters now
The pressure on sport has never been greater:
Rising costs
Shrinking grants
Increasing expectations on social impact
The organisations that thrive won’t be the loudest — they’ll be the ones built to last.
